Long before the advent of private airlines in the Indian aviation industry air India has a monopoly in the domestic market for decades. However, it has lost quite some market share to a bunch of private airlines in the last decade or so. This is primarily due to special offers and comparatively low prices offered by rival airlines. Due to this, revenues have taken a hit thus affecting severally profitability. The last few years especially have seen the airline fighting to stay afloat.
To tide over this crisis there have many several rounds of management & structural changes taking place from time to time. New thought processes have come into play to attract customers. One of the many initiatives by the airline has been the rolling out of Air India Flying Returns program. In this the more miles passenger flies with the airline more are miles accrued in his name. These can be redeemed as per policy in near future when the passenger is flying to some other destination.
Through the Air India Flying Returns program, the passenger can also upgrade his class of ticket on a flight through the miles accrued. This program is very beneficial for regular customers of the airline as well as frequent flyers. Many customers who have used this program are really appreciative of this and in fact have suggested it to their friends and acquaintances. This has helped the airline to attract new customers and maintain steady growth despite fierce competition, which is indeed remarkable.
